February 9th, 2010
PHILADELPHIA -- Independence Blue Cross (IBC) today announced the appointment of John R. Janney to the newly created role of senior vice president of marketing services. He will report to the company's senior vice president and chief marketing executive, Linda M. Taylor.
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February 9th, 2010
Couponing firm Money Mailer promoted John Gramata to VP of marketing on February 5. He previously worked as the company's director of marketing analytics.
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February 9th, 2010
WILMINGTON, Del., -- Implix ( www.implix.com ), an email marketing leader and online solution provider to global SOHO/SMB markets, today released a study of 1,652,000,000 emails sent from the GetResponse ( www.getresponse.com ) email marketing platform between July and December 2009. The resulting report provides a global perspective of email ...
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February 9th, 2010
The cozy little direct-mail catalog operation, which sells merchandise aimed solely at the American working class, is stepping out of its self-imposed obscurity with some regional test marketing. The weeks leading up to the Super Bowl loosed a poisoned fog of hype upon the land. Who's in (Hyundai), who's out (Ford). Which of GoDaddy .com's racy ads would be a no-go? Clydesdales or no Clydesdales ...
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February 9th, 2010
GYPSUM, Colorado - The Gypsum Chamber is accepting applications from local marketing specialists or companies to provide the group with, marketing, Web site, and public relations services. Responsibilities include creating and distribution of the monthly Gypsum Chamber e-newsletter, monthly e-blast of member specials and promotions and managing the group's Web site. The job also includes ...
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February 9th, 2010
A team of Ohio State MBA students won a $50,000 prize at the 2010 Marketing Summit at Wake Forest University on Feb. 6. The contest, sponsored by IBM, saw OSU avenge its loss in the 2009 summit. The seven-member group defeated a pool of teams from seven universities.
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February 9th, 2010
A Buy Fresh, Buy Local campaign is underway for tri-county growers and ranchers to promote their products to consumers. The Northern California Regional Land Trust hosts a workshop Wednesday in Orland to share tips on direct marketing for farmers in...
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February 8th, 2010
Dante's Inferno has weathered its share of criticism for its aggressive marketing campaign, as well as its topical resemblance to the God of War titles. To be fair, much of that criticism came from us . Jonathan Knight, the game's executive producer, was kind enough to talk to Ars about the game before its release. We picked his brain on the marketing campaign, dealing with a property with as ...
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February 8th, 2010
Hope. Opportunity. Destiny. Buzz words for a self-help program? A religious mantra? Not exactly. Students in a University of La Verne master’s degree marketing class are hoping to find just the right words to promote something not always viewed as...
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February 8th, 2010
Couponing firm Money Mailer promoted John Gramata to VP of marketing on February 5. He previously worked as the company's director of marketing analytics.
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